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| WHO'S SAYING WHAT |
Integrating digital advertising with direct mail campaigns can increase customer spend by almost 25 percent.
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Source: Royal Mail |
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Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads. |
Source: Direct Marketing Association |
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E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK |
Source. Media Week |
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Only one percent of 500 surveyed retailers are sending a welcome series to engage new email subscribers. |
Source: Listrak |
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The total count of unique UK internet users is 36,820,000, according to comScore. |
Source:comScore |
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Internet penetration in the UK is up 5% year-on-year to 72%, with “the home and work active.digital universe” numbering 43 million. |
| Source: Nielsen Online |
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