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How Active Works
 
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STRATEGY
 
ONE OUT OF FOUR WILL DO
As part of your campaign you will need to decide on the exact strategy to undertake with your campaign, this is called a competitive advantage. This is an advantage over your competitors, signified by the benchmarking which is gained by offering a greater value, either by way of lower prices, or providing a larger benefit or quality or by a higher level of service which all justify a higher price.
DIFFERENTIATION. EXAMPLE: APPLE
This strategy is usually associated with charging a premium price for a product, often to reflect higher production costs and extra value added features for the consumer. Differentiation is about charging a premium price that more than covers the additional production costs, and about giving customers clear defined reasons to choose the product over other, less differentiated products.
COST LEADERSHIP. EXAMPLE:TESCO
The objective is to become the lowest cost producer in the industry. Many market segments in the industry are supplied with an emphasis placed on minimising costs.This strategy is usually associated with large scale businesses offering "normal" products with relatively little differentiation that are acceptable to the majority of their customers. Occasionally, a low cost leader will also discount their product to maximise their sales. Particularly if they have a significant cost advantage over their competition and, in doing so can further increase its market share.
 
 
 
 
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STRATEGY continued
 
DIFFERENTIATION FOCUS.
EXAMPLE: ACTIVE
The differentiation focus strategy is where a business aims to differentiate within just one or sometimes a smaller number of target market segments. The customer needs of the segment mean that there are opportunities to provide products that are clearly different from competitors who may be targeting a broader group of customers. The important issue for any business undertaking this strategy is to ensure that customers require different features and benefits. In other words that there is a genuine reason for differentiation, and that any existing competitor products are not meeting those requirements.
 
COST FOCUS.
EXAMPLE: SMALL RETAILERS
Here a business seeks a low cost advantage in just one or a small number of market segments. The product will be very basic, perhaps a similar product to the higher priced and featured market leader, but acceptable to many consumers.

 

 
 
Active campaign Designs
 
 
Active Email Campaign design 1
 
Demographic Country Coverage Of Active email marketing Campaigns
 
 
Coverage map email campaigns to UNITED STATES, MIDDLE EAST, ARGENTINA, AUSTRALIA, BELGIUM, BRAZIL, BULGARIA, CANADA, CHINA, CROATIA, CZECH REPUBLIC, DENMARK, EGYPT, FINLAND, FRANCE, GERMANY, HONG KONG, HUNGARY, INDIA, TURKEY, UNITED KINGDOM, ENGLAND, SCOTLAND, WALES, ISRAEL, ITALY, JAPAN, KOREA, MALAYSIA, MEXICO, MOROCCO, NETHERLANDS, POLAND, PORTUGAL, ROMANIA, RUSSIA, SINGAPORE, SLOVENIA, SPAIN, SWEDEN, SWITZERLAND, TAIWAN, THAILAND