In the development of a normal marketing strategy, customer demographics are based over 5 sectors age, gender, income level, race and ethnicity.

To ensure the correct customer profile is achieved within ACTIVE our data has a much higher lever of demographic capture that allows us to deliver your campaign to the exact profile of your consumer.

Naturally the more targeted the data, the less there is, however for market segment campaigns ACTIVES a powerful solution.

As you would expect we have standard lists such as our Brighton & Hove B2B (12,000+) and our opt in B2C (70,000+). These lists are widely used by local businesses outside of the tourism markets and are widely accepted by our opt in users. Naturally we have certain data for sale for those who are looking to start their own lists.

The choice for the area(s) of your campaign can be targeted to an initial first part of a post code, within this you can opt for the same campaign to be sent to another part of the country or abroad. Ideal for any sub regional sales campaigns anywhere, or for a sole trader looking to gain new business in a local area.

UK Variables

1. Postal Areas such as BN1

2. Areas such as Brighton And Hove

3. Counties such as Surrey

4. Regions such as The Midlands

5. England, Scotland, Wales and NI

6. Or any variables within or combined

We have 39 other world wide destinations plus the UK. All other counties work in exactly the same principal as the UK, subject to local demographic studies.